Our Approach
Our approach to social media management is rooted in both strategy and authenticity. We begin by diving deep into your brand to truly understand your voice, values, and audience. From there, we craft a tailored social media strategy designed to meet your specific business goals, whether that’s increasing engagement, building brand awareness, or driving sales. We prioritize creating content that feels genuine and relatable, ensuring that your message resonates with your audience while remaining aligned with your brand. The process, depending on your social media management package, typically consists of four parts: initial audit, planning & strategy, content creation, and analytics monitoring.
It is important to note that our social media management packages are designed as one-year contracts. The first month is dedicated to that initial audit and the creation of your content calendar. Depending on what we find in the audit, the content calendar may be for three months or the full year. Three months is the length of time in which we expect to see your audience respond to your content strategy. This gives us enough time to create and post your content and monitor the analytics. In most of our social media management packages, we'll perform additional audits throughout the year and determine if we need to stay the course with the strategy or switch it up and try something new. This allows us to stay on top of what your audience needs and is expecting from your content. After one year we have had time to create and test content with your audience and expect to see results like increased engagement, more website visits, etc.
Initial Audit
Before we take over your social media, we'll do a full audit on the social channels we'll be managing. This includes looking through every aspect of your analytics to determine what kind of content is and isn't performing well for your target audience. We'll take a look at engagement rates, conversion rates (if applicable), and all available metrics for each platform.
Planning & Strategy
Using what we learned from our initial audit, we'll create a content calendar with topics and post types (i.e. photo, graphic, etc.) that we believe your target audience will respond to. We'll also include keywords we want to target in captions. This content calendar will include topics and post types for 3-12 months depending on our audit findings. You will sign off on this content calendar before we start creating.
Content Creation
Depending on your package, this phase may include a photo/video shoot or we will utilize your current photos and videos along with appropriate stock images and videos to create content based on the calendar created. This phase includes the creation of the actual content piece (i.e. reel, graphic, etc.) and the caption. You'll receive this content month-by-month for approval before we schedule the posts.
Analytics Monitoring
The social media management package you choose will determine how much analytics monitoring you receive each month and how many audits you receive throughout the year. Our most popular package includes quarterly audits and, depending on the results, the content calendar may be updated and the strategy may shift. Many of our packages include analytics reports that include things like engagement rates, conversion rates, etc. These can be emailed to you monthly, quarterly, yearly, or not at all, depending on your preferences.
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The Essentials Package
This is our most popular social media management package, and for good reason! It includes everything you need to build your social media strategy for $475 per month. There are optional add-ons like photo and video shoots, additional social accounts, etc. All of your add-on options will be detailed in your proposal.
This package creates content and shares it on one Facebook and Instagram account.
Content Calendars
We'll create monthly content calendars that describe the topic for each post. These will include a brief description of the content we'll create.
12 Posts Per Month
Each month we'll create 12 posts featuring your images, stock photos, and graphics with compelling captions written in your brand voice.
Analytics Monitoring
Month-to-month we'll monitor your analytics and can email reports upon request. In addition, we'll perform two in-depth audits per year.
Community Management
We'll respond to up to 50 (positive) comments per post and up to ten 4+ star reviews.
Any reviews below 4 stars will require your guidance.
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